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<\/p>\nOn the morning of December 23, 2022, the Dalat City People’s Committee cooperated with Dalat University and Branch of Art Seven Compamy Limited to co-organize a conference combining art exhibitions with the theme of promoting brand values of Dalat Flower Festival City and Dalat people’s “Peaceful – Elegant – Hospitable” style. This is an activity to respond to and celebrate the 9th Dalat Flower Festival in 2022.<\/i><\/b><\/p>\n
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<\/i><\/b>The conference was attended by:<\/span><\/p>\n Speaking at the opening of the conference, Mr. Ton Thien San thanked the Executive Board of Dalat University, Art Seven Compamy Limited; departments, associations, businesses, and especially a large number of scientists and researchers have supported and participated in writing articles for the Conference. Chairman of the Dalat City People’s Committee hoped that, with interdisciplinary scientific approaches, documents, and scientific arguments, this conference will shed more light on the role and value of the brand name of Dalat Flower Festival City and the Dalat people’s “Peaceful – Elegant – Hospitable” style; thereby proposing practical orientations and solutions to promote these values, making an important contribution to the goal of developing high-quality tourism of Dalat city.<\/span><\/p>\n <\/i><\/b>The Conference Organizing Committee received a total of 44 academic papers and discourses, including 30 articles by scientists from Dalat University and 14 articles by authors outside the University. After a rigorous and elaborate review process, the Conference Organizing Committee has selected 30 papers and 3 discourses to include in the Proceedings of the Conference, which will be published by the Financial Publishing House.<\/span><\/p>\n <\/i><\/b>At the conference on the morning of December 23, after the inaugurative report of Dr. Le Minh Chien – Secretary of the Party Committee, President of Dalat University – the participants listened to the reports of 4 articles divided into 2 sessions. The first session consisted of two reports: (1) <\/span>From a customer-based brand value model to a solution to enhance the city’s brand value as Dalat Flower Festival City; (2) Propose the application model of virtual reality and augmented reality technology to promote the brand name of Dalat Flower Festival City. <\/span><\/i>The second session consisted of two reports:<\/span> (1) The participation of the people in preserving the style of Da Lat people and (2) Lessons learned on the coordination between stakeholders from applying the sales model in the “Peaceful – Elegant – Hospitable\u201d style at Dalat Market.<\/span><\/i><\/p>\n <\/i><\/b>From the reports at each session, under the chairmanship of Mr. Ton Thien San and Dr. Le Minh Chien, the delegates had lively and effective exchanges and discussions on two main topics: “Promoting the brand value of Dalat Flower Festival City” and “Preserving and promoting the Dalat people’s “Peaceful – Elegant – Hospitable” style”, suggesting many perspectives and solutions, providing more solid scientific arguments for the policy making process of the City government, and contributing to the strong development of Dalat city and Lam Dong province.<\/span><\/p>\n Department of Journalism and Communication<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":" The Conference combining art exhibition with the theme of promoting the brand value of Dalat Flower Festival City and the Da Lat people’s “Peaceful – Elegant – Hospitable” style took place on the morning of December 23, 2022 at Dalat Palace Hotel.<\/p>\n","protected":false},"author":7,"featured_media":16784,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[206,196,285],"tags":[],"_links":{"self":[{"href":"https:\/\/www-ev88.com\/en\/wp-json\/wp\/v2\/posts\/16859"}],"collection":[{"href":"https:\/\/www-ev88.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www-ev88.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www-ev88.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www-ev88.com\/en\/wp-json\/wp\/v2\/comments?post=16859"}],"version-history":[{"count":4,"href":"https:\/\/www-ev88.com\/en\/wp-json\/wp\/v2\/posts\/16859\/revisions"}],"predecessor-version":[{"id":16865,"href":"https:\/\/www-ev88.com\/en\/wp-json\/wp\/v2\/posts\/16859\/revisions\/16865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www-ev88.com\/en\/wp-json\/wp\/v2\/media\/16784"}],"wp:attachment":[{"href":"https:\/\/www-ev88.com\/en\/wp-json\/wp\/v2\/media?parent=16859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www-ev88.com\/en\/wp-json\/wp\/v2\/categories?post=16859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www-ev88.com\/en\/wp-json\/wp\/v2\/tags?post=16859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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